Vienna - The long period of ignorance is over, the amused Zurkenntnisnehmens also , and more or less the fashion trend that began a few years ago - now is the phenomenon of Bollywood simply perceived as what it is: in number of titles produced perhaps the greatest cultural machine measured the global film world. A multi-day conference at the Institute for Cultural and Social Anthropology, University of Vienna will now take the phenomenon more closely
The approach is via the direct the film industry also , because Bollywood is also the basis for various forms of Popular culture - clothing styles , dance , music , jewelry design or Residential design - the widespread global and local are always different designed to be : It seems not just a movie division , but a lifestyle to act. Scientific research Bollywood therefore considered from different theoretical Perspectives: from the media or in art theory context of global culture and postcolonialism , but also from research post -colonial dynamics and new artistic practices, diaspora and migration, and trans- cultural processes of social and economic perspective.
In the center: The Star
The Vienna Conference "Shah Rukh Khan and Global Bollywood " is the first Conference that the focus and starting point of the discourse focused on the most popular actors of the Stars for a system that heavily on Bollywood. It recognized the fact Account that the star of the central icon of the globalization of Bollywood represented in the last ten years , both in the Indian Diaspora and for the Western audience. Shah Rukh Khan embodies in his films often a combination of Opposites - such as between Indian identity and cosmopolitanism Tradition and modernity, between different religions or Masculinity and femininity , it offers Identification of opportunities for different identities in different cultural contexts.
The opening lecture of the conference holds the film theorist Nasreen Munni Kabir , director of the documentary " The Inner and Outer World of Shah Rukh Khan. " Overall, the conference will focus on more than 40 scientists , filmmakers and representatives of Film industry in Asia , Europe, the USA and Canada dedicated to the Indian mega- star and assistance of his film culture. In addition to workshops and film screenings (a documentary about Mehru Jaffer Austrian fans of Shah Rukh Khan and the " first Austrian Bollywood Film "by Sandeep Kumar ), there is also an exhibition on Shah Rukh Khan & Fan culture at the Institute Social Anthropology . To conclude the event, a Bollywood Party completes the LOOP ( Stadtbahnbogen 26/27) from the program. ( red )