On the eve of the release of one of his biggest films, actor Shah Rukh Khan was reportedly living in hope in Abu Dhabi that the controversy surrounding the Friday release in Mumbai would be resolved shortly. Khan was in Abu Dhabi for Wednesday night's premiere of the film there.
"I hope better sense prevails in Mumbai. We have worked really hard on the movie and we just want people to watch the movie," Shah Rukh said at a press conference in Abu Dhabi.
'My Name is Khan' has a budget of about Rs 50 crore and was bought by Fozstar Studio for distribution for Rs 90 crore. Generally, about 35% of the all-India business comes from the Mumbai territory. But trade analyst Amod Mehra said, "'My Name is Khan' is more of a multiplex film and being a Shah Rukh Khan film nearly 45 to 50% of the all-India revenue could come from the Mumbai territory. It is estimated that the business the film could do in the Mumbai territory could be at least Rs 10 crore to Rs 12 crore in the first week of release. Besides, it is Shah Rukh Khan who has always given the maximum business and no exhibitor wants to miss the chance this time too."
The revenue sharing between the exhibitors and distributors for the film is 50:50. With the industry incurring losses of nearly Rs 150 crore in January, exhibitors have been looking forward to the release of 'My Name is Khan'. A multiplex source said, "Unfortunately, because of the trouble, we have not been able to open the advance booking of the film in Mumbai, but the film's advance booking in other place is extremely good."
Some multiplexes which opened advance bookings on Tuesday had to stop after the Sena went on a rampage against cinemas in the western suburbs. The multiplexes had a conference call with Khan and the distributors of the film.
The police have promised extra security, including guards near screens, but exhibitors are reeling under the fear spread by the Sena. An exhibitor of a national multiplex chain said, "If the problem does not end by 12 noon on Thursday, it will be difficult to screen the film in Mumbai on Friday morning. One hopes the issue is resolved soon."
Interestingly, the losses may not be complete for the distributors. Sources insist that they must have insured the film against rioting and political strikes. However, if the film does not release on Friday, cinema halls will face losses that cannot be regained. About 70 cinema halls are scheduled to screen the film in Mumbai and each would earn a minimum of Rs 2 lakh per day. A distributor would get about Rs 60 lakh a day and the government about Rs 30 lakh a day.
Source: http://timesofindia.indiatimes.com/articleshow/msid-5558504,prtpage-1.cms
"I hope better sense prevails in Mumbai. We have worked really hard on the movie and we just want people to watch the movie," Shah Rukh said at a press conference in Abu Dhabi.
'My Name is Khan' has a budget of about Rs 50 crore and was bought by Fozstar Studio for distribution for Rs 90 crore. Generally, about 35% of the all-India business comes from the Mumbai territory. But trade analyst Amod Mehra said, "'My Name is Khan' is more of a multiplex film and being a Shah Rukh Khan film nearly 45 to 50% of the all-India revenue could come from the Mumbai territory. It is estimated that the business the film could do in the Mumbai territory could be at least Rs 10 crore to Rs 12 crore in the first week of release. Besides, it is Shah Rukh Khan who has always given the maximum business and no exhibitor wants to miss the chance this time too."
The revenue sharing between the exhibitors and distributors for the film is 50:50. With the industry incurring losses of nearly Rs 150 crore in January, exhibitors have been looking forward to the release of 'My Name is Khan'. A multiplex source said, "Unfortunately, because of the trouble, we have not been able to open the advance booking of the film in Mumbai, but the film's advance booking in other place is extremely good."
Some multiplexes which opened advance bookings on Tuesday had to stop after the Sena went on a rampage against cinemas in the western suburbs. The multiplexes had a conference call with Khan and the distributors of the film.
The police have promised extra security, including guards near screens, but exhibitors are reeling under the fear spread by the Sena. An exhibitor of a national multiplex chain said, "If the problem does not end by 12 noon on Thursday, it will be difficult to screen the film in Mumbai on Friday morning. One hopes the issue is resolved soon."
Interestingly, the losses may not be complete for the distributors. Sources insist that they must have insured the film against rioting and political strikes. However, if the film does not release on Friday, cinema halls will face losses that cannot be regained. About 70 cinema halls are scheduled to screen the film in Mumbai and each would earn a minimum of Rs 2 lakh per day. A distributor would get about Rs 60 lakh a day and the government about Rs 30 lakh a day.
Source: http://timesofindia.indiatimes.com/articleshow/msid-5558504,prtpage-1.cms
Posts
0 comments:
Post a Comment