SRK and director Anubhav Sinha take advantage of the current cricket craze to develop a sustained seven month promotional plan for the film, until its release
Even though the film is still at least seven months away from its release, SRK is keen to have a sustained promotional plan.
The next step in his marketing strategy is to release the full teaser during the India vs. Australia match. If India makes it to the finals then yet another teaser will be featured.
Taking complete advantage of the country's most loved sport, SRK is using the IPL season as another platform to promote RA.One.
Anubhav Sinha, the director of the film said, "Yes it is true, we will be rele
asing the teaser of the first look today. Day after that, we will be releasing the full teaser.
SRK and I discussed the idea of releasing the trailer during the World cup came in. We have been excited about the promo for the last three months and we thought that we should share it with the world."
When asked why they have taken this unconventional seven month promotional plan, he tells us, "We want the audience to be familiar with the film and the action sequences. The film has lot of extra elements that we need to bring out.
The idea is to start off now and start giving out information about the film and let's hope it all works out."
Source: http://www.mumbaimirror.com/article/30/20110323201103230303225846388b885/RAOne-Cricket-Teasers.html
Even though the film is still at least seven months away from its release, SRK is keen to have a sustained promotional plan.
The next step in his marketing strategy is to release the full teaser during the India vs. Australia match. If India makes it to the finals then yet another teaser will be featured.
Taking complete advantage of the country's most loved sport, SRK is using the IPL season as another platform to promote RA.One.
Anubhav Sinha, the director of the film said, "Yes it is true, we will be rele
asing the teaser of the first look today. Day after that, we will be releasing the full teaser.
SRK and I discussed the idea of releasing the trailer during the World cup came in. We have been excited about the promo for the last three months and we thought that we should share it with the world."
When asked why they have taken this unconventional seven month promotional plan, he tells us, "We want the audience to be familiar with the film and the action sequences. The film has lot of extra elements that we need to bring out.
The idea is to start off now and start giving out information about the film and let's hope it all works out."
Source: http://www.mumbaimirror.com/article/30/20110323201103230303225846388b885/RAOne-Cricket-Teasers.html
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