Shah Rukh Khan the quizmaster

Trust Shah Rukh Khan to turn an intellectual event like a business and management quiz programme into a mega entertainment show. That's exactly what played out at the Koramangala indoor stadium in Bangalore on Monday, where Bollywood star Khan played the quizmaster to the brightest B-school brains at the Indian Institute of Planning and Management's Dare '10 grand finale.

Diehard fans of SRK were more in number, than management enthusiasts.

The programme started two hours late, but the tired audience's deafening screams when Khan came on stage was enough to prove that the king, indeed, rules.

When he said "Namaskaragalu Bengaluru", a deafening roar filled the stadium. Then he said "I love you Ka... Ka... Ka... Karnataka" and the audience went crazy. When he said the famous dialogue from his movie Baazigar — "Harkar jeetnewale ko Bengaluru wale kehte hain" (Those who lose the game and yet, win, they are called Bangaloreans)— the audience stood up and applauded.

The quiz show was interspersed with Khan tricks, which are now associated with most of his live stage shows. These included picking on random fans from the audience and inviting them on stage for some fun banter, speaking a smattering of Kannada — Naanu chennagideeni, hegiddeera? (I am doing fine, how are you?); doing a quick jig to short pieces of songs from his movies and, giving nicknames to the participants.

One participant even asked Khan to give him a kiss on his cheek, a demand apparently made by his wife back home in England. Khan, in his trademark style, obliged with a charming smile and kissed him more than once.

There was, as with all of Khan's shows, mad hysteria, tears of joy and the audience's endless declarations of love for the Badshah. The stadium echoed to the sounds of "I love you Shah Rukh", to which the actor humbly and unfailingly replied each time: "I love you too, darling".

The crowd just couldn't have enough of him. In keeping with the run-up to the release of his movie, My Name is Khan, there was also a quiz round named after the movie which had questions about the star.

Dare '10 was organised by the management school.

This was the grand finale of one of the most prestigious international B-school quizzes in which more than a 100 B-school teams participated.

The six teams which participated in Monday's finals were IMT Ghaziabad, Kenan-Flagler, ITM Mumbai, Booth School of Business, IMNU and IPE, Hyderabad.