1st January, 2010 will mark the entry of YRF TV, a subsidiary of India's premier studio - Yash Raj Films Pvt. Ltd. YRF TV will bring the same high quality, differentiated, contemporary yet rooted content which its parent company is known for, for the Indian television viewers in the form of 5 new shows - "1 non-fiction and 4 fiction" on SONY Entertainment Television (now Multi Screen Media Private Limited) – India's leading television broadcaster.
The offering from YRF TV will be "distinct" in their look, feel, colour, sound and language, with fresh, contemporary and engaging storylines - these shows reflect the dreams, aspirations & passion of today's young India and are attuned to deliver "a unique and novel television viewing experience" which will not only appeal to the existing viewers, but bring new viewers to television. The shows combine the best of modern technology, scale and the exceptional story telling skills of YRF.
Lift Kara De: 20 Weeks, 20 of India's Biggest Super-Stars, will change lives. This will be the mother of all reality shows. Hosted by one of India's finest directors and talk-show host - Karan Johar, each week will feature 1 Super-Star and their biggest fan. A never seen before concept, a never seen before Super-Star line-up, Lift Kara De will capture every heart and re-define the scale on Indian television.
The offering from YRF TV will be "distinct" in their look, feel, colour, sound and language, with fresh, contemporary and engaging storylines - these shows reflect the dreams, aspirations & passion of today's young India and are attuned to deliver "a unique and novel television viewing experience" which will not only appeal to the existing viewers, but bring new viewers to television. The shows combine the best of modern technology, scale and the exceptional story telling skills of YRF.
Source: yashrajfilms.com
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