Khan wowed the audience and kept them in splits throughout his session 'Movies, magic, life -- Making movies work in a brand new decade' at the 10th India Today Conclave in New Delhi.
While agreeing that movies are a way of life for India, Khan said that the film industry needs to learn a few things if it truly wants to go global.
Known for his wit and easy charm, Khan was a different, more serious self as he broke down the issues plaguing the industry.
"We need scientific screenplay writing and the organisation and discipline we see in Hollywood and the science of marketing firms," explained the Om Shanti Om star.
Recounting a meeting with Hollywood actor Will Smith, he said that Smith had shared that he worked in just two films a year, one was to satisfy the actor in himself and the second was to satisfy the urge of working with someone bigger than him.
Khan joked that his problem was that couldn't find a bigger superstar but, on a serious note, he added that the bigger star needs to be visual effects.
Shah Rukh Khan.
Sharing his secret ingredient of making the movies work in a brand new decade, he said that though the Indian film industry had the music, the film and the math (economics), it was missing a symbiotic relationship with Hollywood.
Also tearing into the Indian industry's long-time obsession with crossover films and actors, Khan suggested a ban on the phrase "crossover films" because they just don't exist. "We should instead take Bollywood to the world," he said.
"Mumbai to Melrose, the road is shrinking. Warner Brothers and Sony are making movies here while UTV is doing the same in Hollywood. If you want to do crossover films, then you are barking up the wrong tree because the Indian audience loves the musical dramas," said Khan.
Abiding by his wife Gauri Khan's strict instructions not to make a clown of himself, Khan, instead, thrilled the gathering by flashing them a lightning fast look at his four-pack, if not a full six-pack, abdomen.
On a more sombre note, he also touched upon communal tensions. He explained that the reason the film industry has not fallen prey to such filmmaking is because it makes films that have to please everyone and are acceptable to the whole country.
On politics, Khan added, "Politicians should not come between you and your God." He later diffused the solemn topic by joking that if he were the prime minister, he would probably take a holiday right now to an undisclosed location.
In the end, he aptly described what his epitaph would read. For Khan, who can charm a billion Indian hearts and break them just as easily, his life would read, "Here is Shah Rukh Khan. He tried hard. Very hard."
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