Indian franchise of KidZania, an international chain of family
entertainment centres. The $3.5-billion Comcraft Group, which holds
the franchise for Kidzania in India, had been scouting for a
significant minority investor to add value to the Indian project and
decided to bring the Bollywood star on board, said people familiar
with the development.
"He brings strategic value to the deal in that he is a brand himself,"
said an official with knowledge of the deal. The Comcraft Group is
owned by NRI Chandaria family with diverse interests in about 40
countries across the globe. Mexico-based KidZania is an interactive
family entertainment centre or indoor park that allows children
between 5 and 13 age group to role-play adult occupations in a
miniature city.
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