It's all in the numbers for Shah Rukh Khan

Stars often come with the added quirks, and Shah Rukh Khan is no
exception. Much as he would like the world to think otherwise, the
actor is a strong believer in numerology and the power of numbers. So
much so, he insists that all things around him - at least those that
have a number attached - stick to a combination of the numbers 555 and
40. Apparently, he always had a fascination for 555 but 40 is a recent
addition to his list of favourites.

If sources close to Shah Rukh are to be believed, the last five digits
of three of his personal mobile numbers are a mix of 555 and 40. His
wife Gauri and all senior officials working with him have either or
both these numerals as part of their mobile numbers. Even his closest
colleague Karuna Badwal and 80 staff members have them in their
official mobile numbers. His car bears the number plate 555 and his
personal email id too has a combination of these digits.

In recent months, Shah Rukh has been getting increasingly finicky
about the numbers' game and doesn't like to be associated with the
number three or its multiples.

So is he a self-styled numerologist? "Shah Rukh is not only in touch
with a reputed numerologist but also burns the midnight oil studying
the science," said a source close to the actor, adding, "This is such
a well-kept secret that only Shah Rukh can answer who is his
numerologist."

soure: http://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Its-all-in-the-numbers-for-Shah-Rukh-Khan/articleshow/19706645.cms?prtpage=1