





When it comes to digital and marketing innovations for films, SRK's Red Chillies Entertainments Pvt Ltd has always been at the top of the game. Farah Khan's 'Happy New Year' trailer launch substantiates the point.
Red Chillies used all possible Digital Platforms - Social Media, Mobile (VAS), DTH & Application Economy to ensure a large user preferred reach for the trailer.
While most of the films opt for the conventional Youtube platform, HNY trailer was first launched on Facebook's native video player using an application wherein the trailer was not only launched on the Facebook page of HNY but also the timelines of all the users who subscribed to the app. "In keeping with the tradition of innovation established by Red Chillies, we were delighted to launch the trailer of HNY for the first time across multiple platforms. This was also done to meet the demands of fans who are consuming talent in ways that suit them. This has given the trailer an unprecedented footprint and delighted the fans," said Venky Mysore, CEO RCE.
If this isn't enough, the trailer was also launched on the native video player of Twitter with personalized messages from the cast of HNY. "Red Chillies and the cast of Happy New Year understand the value of developing live, personal and interactive connections with their audience, which is only possible on Twitter.
From the entire cast and crew sharing every moment of film production on Twitter via their personal handles to their launching personalized trailers and posters on Twitter, Happy New Year has set a new national and global standard in the movie business," said Rishi Jaitley, Market Director, Twitter India. The Trailer was also launched on the conventional platform of Youtube on all channels of the partners (Music Distributors T-Series and Film Distributors Yash Raj Films) on the film along with Red Chillies' official channel. The total views of the trailer from all platforms cross a record breaking number of 4 million in 24 hours. HNY is slated to release this Diwali.
Source: http://www.indiaglitz.com/Srks-happy-new-year-creates-history-telugu-news-112451
Farah Khan's Happy New Year was going to have a really Happy Diwali, as it was slated to be the solo release on Diwali this year. But it looks like the industry has some brave filmmakers who are ready to challenge Shah Rukh Khan in a festive season. After Randeep Hooda's Rang Rasiya touted to hit screens this Diwali, Rekha's Super Nani joins the party to become the third release during the festival of lights.

Super Nani starring Rekha and Sharman Joshi is slated to hit the big screen on October 24. The film's producer Ashok Thakeria said," Yes, we are planning to release our film on Diwali. It's a film of a family for every family. And Diwali is a festival when the entire family comes together to celebrate with pooja, food, crackers and movies. So what better time than Diwali! Super Nani is not just celebration of women power but that off the family too."
The film also marks the comeback of timeless beauty Rekha as she plays grandmother to Sharman Joshi. By clashing with SRK's Happy New Year, the makers of Super Nani have taken a bold move. We hope the move doesn't backfire and hurt the makers this Diwali.
Bollywood’s best on screen pair are back. If recent reports are to be believed then director Rohit Shetty, has been able to rope in Kajol opposite Shah Rukh Khan for his next. Their chemistry is electrifying and highly cherished.
With his latest film, Singham Returns garnering a good response, director Rohit Shetty is on a new high these days.
A source says, “Rohit will be directing SRK in his next film and he has now signed on Kajol as the lead actress for the film and the film’s pre-production work has already begun and an official announcement should be made soon.
Kajol still looks energetic, enthusiastic and is ready to make a comeback in an action avatar!
Rohit Shetty is working on the script and he is about to bring out the final draft of the film’s script soon.
Shah Rukh Khan and Kajol has worked together in hit movies like ‘Karan Arjun’, ‘Baazigar’, ‘Kuch Kuch Hota Hai’, ‘Dil Wale Dulhaniya Le Jayenge’, ‘Kabhi Khushi Kabhi Gham’ and ‘My name is Khan’.
Source: https://in.celebrity.yahoo.com/news/shah-rukh-khan-kajol-hot-screen-couple-back-083222528.html
Bollywood actors Shah Rukh Khan and Abhishek Bachchan took their fans by surprise when they rechristened themselves Charlie and Nandu Bhide, respectively, on social networking site Twitter today.
Apun ne apna nam change kar dala!#NanduBhide #HNY #HappyNewYear
-- Nandu (@juniorbachchan) August 13, 2014
This sudden craze for new monikers can be traced back to upcoming film Happy New Year, in which both SRK and Abhishek star.
Others from the cast of Happy New Year also followed suit. Deepika Padukone changed her name to Mohini, Sonu Sood changed his to Jag, while Boman Irani is now called Tammy and Vivaan Shah is Roshan. (Also Read: Learned so Much From Shah Rukh Khan During Happy New Year, says Vivaan Shah)
Source http://movies.ndtv.com/bollywood/shah-rukh-khan-now-calls-himself-charlie-abhishek-bachchan-goes-by-nandu-bhide-575491
Shah Rukh Khan is gearing up for the trailer release of his much awaited film 'Happy New Year'. The trailer that is about to release this Thursday on Independence Day eve is one of the longest in Bollywood. The trailer is 3 minutes 16 seconds long and it is reported to bring out the huge canvas on which the film is made.
Yet another magnum opus from Farah Khan and Shah Rukh Khan, post 'Om Shanti Om', we simply cannot wait to catch the trailer first. And not just that, SRK has gone one step ahead in terms of marketing and made 'Happy New Year' the first film to release its trailer on WhatsApp as well.
Plus, the grand trailer launch will have the entire star cast of the film including SRK, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah performing to their title track. 'Indiawaale', the track seems to bring out the flavour of the film and is definitely going to be a winner!
The king of entertainment in India, Shah Rukh Khan, is back in UAE's property business and launched a Dh2.3 billion The Royal Estates project in Dubai on August 6.
Undoubtedly one of the most talented actors in Bollywood, Shah Rukh Khan charmed the crowd during a gala dinner in Madinat Jumeirah.
One lucky lady got the best gift ever on her birthday when the superstar himself sang "Happy Birthday" to her.
But king Khan was not alone; SRK was accompanied by his interior designer wife Gauri Khan.
The actor looked dapper in his black suit and complimented Gauri who was elegant in her magenta floor length evening gown. She kept her hair loose with soft waves and finsihed her look with a dark eye make-up.
Shah Rukh spoke about the project to 600 specially invited guests from India, Pakistan, Canada and the UK.
In fact, Gauri will be handling the home decor for some of the townhouses in this plush 2.3 million-square-foot gated community, located in Dubai Investments Park.
The couple, who own a home on Palm Jumeirah, are regular visitors to Dubai, and Gauri even partnered with the Dubai-based design company The First Ferry earlier this year.
But this time the couple experienced the hospitality of the Madinat Jumeirah.
Sources close to the Indian superstar, coordinating his business trip to Dubai – for the launch of a property project said, “He will be keeping a low profile today (Aug 6), because there is this huge launch dinner in the evening.”
However, for his legions of fans here in the UAE, the chance to catch a glimpse of Shah Rukh Khan might present itself tomorrow (Aug 7).
“He will definitely visit the Palm Jumeirah,” the source said.
The Royal Estate, is a collaboration between property developers Aristocratic Star, PAL Developments and Pacific Ventures.
Los Angeles-based architect Tony Ashai of Ashai Design Corporation is the designer of the project.
Khan will be the face of the luxury township, which includes 2000 units, an office complex and a hotel, and he has called it “a stellar community which ensures uncompromised elegance, comfort and safety”. Project sales will commence on August 7.
SOURCE http://www.emirates247.com/entertainment/shah-rukh-khan-charms-dubai-crowd-sings-for-lucky-birthday-girl-2014-08-07-1.558657?utm_medium=social&utm_source=twitter

Shahrukhhttp://www.ibtimes.co.uk/shahrukh-khans-happy-new-year-promotional-tour-visit-uk-october-1459750 Khan, centre, and co-stars in the poster for his latest film Happy New Year
Shahrukh Khan is set to fly to the US with the cast of his latest film Happy New Year for a performance tour entitled SLAM!
When SRK announced this tour it was immediately touted as a massive promotional event for the film, but Khan says it is not meant to be a publicity gimmick and doesn't just feature the film's cast, the Hindustan Times reports.
The actor explained how the show would work: "You have to have eight artistes because that's how it's designed. Fortunately, in this film we have seven and Farah [Khan], so it becomes eight... But as we go along, if some of them drop [out] because everybody is busy, I'll get other artistes."
And the Chennai Express star revealed that making a profit is not the main objective of the tour: "There's no moneymaking in this for the actors, and they're being very kind about it. We go in the evening and perform for two hours, and I'd like to keep it short and nice. And it's not just about the film, but [will be] a different kind of a show."
After his visit to the US, the actor plans to take the tour to the UK when Happy New Year is released there on October 23, 2014.
Sadly for fans in India, there are no plans to hold the event in the country, but SRK said he hoped to do so in the future.
Source : ibntimes.com

Shah Rukh Khan, one of the biggest stars in Bollywood, has teamed up with an alliance of developers to endorse a AED2.3 billion (US $626 million) mixed-used project in Dubai which was first launched in 2008, but stalled by the global financial crisis.
The movie star has joined up with Aristocrat Star, PAL Developments and Pacific Ventures for their Royal Estates by Shah Rukh Khan development, which will house a total of 2000 units, comprising apartments, villas, boutique retail spaces, an office complex and a luxury hotel. The development will be located in Dubai Investments Park.
Units will go on sale from August 7 with apartment prices starting at AED450,000 and townhouses from AED1.6 million.
The endorsement comes nearly six years since The Royal Estates community was first announced by Aristocrat Star Investments in October 2008.
In a statement published by UAE daily Khaleej Times, Khan said: "Everyone's story begins in their home and no home is less than a kingdom for its residents. Three renowned and experience organizations Aristocrat, Pal and Pacific Ventures have partnered to develop and present Royal Estates which ensures uncompromised comfort, elegance, safety and a state of the art landscaped serenity that weaves a stellar community.
"I am delighted to be associated with this project."
According to the development's website, the Royal Estates have been exclusively designed by Los Angeles-based architect Tony Ashai, while Gauri Khan, the wife of Shah Rukh, is behind the interiors.
Phase 1 of the project comprising 400 units is scheduled to be delivered during the first quarter of 2016.
It's not the first time that the Khans have endorsed real-estate projects in the UAE. In 2008, Khan backed a project in Ras Al Khaimah called Shah Rukh Khan Boulevard which was put on hold soon after its launch.
Source: http://www.hoteliermiddleeast.com/21163-bollywood-star-backs-luxury-project-in-dubai/
We're told that SRK will host the event — which will also be televised — organised by Cowell, in collaboration with a London-based event-management company.
A source close to the actor says, "It'll be a talent show, which will see people from across the world competing. Cowell has wanted to venture into the Indian entertainment market for a while."
We're told that the one-off show will be a ticketed event. However, the organisers are keeping further details under wraps till the official announcement is made.
Confirming the news, Rav Singh, director of RFS Entertainment Ltd, the company organising the event, says, "Simon Cowell and Shah Rukh Khan will be teaming up for a live extravaganza. We are bringing these two global household names together."
We're also told that owing to his international appeal, SRK was an obvious choice for this show. A source close to SRK confirmed the news, but the actor himself remained unavailable for comment. We were also unable to independently verify the news with Cowell.
SRK is back! The superstar's next film, 'Dilwale', hits the cinemas on December 17, and is grabbing all the eyeballs from the me...
SRK blog by SRKWebservices is licensed under a Creative Commons Attribution-Share Alike 2.5 India License.